The key to delivering a better digital application or service is in understanding how that service fits into the user’s journey and how that journey evolves over time.
OXD has decades of experience building user-centred digital services.
Using broad variety of service design methods, OXD shapes an all-encompassing understanding of our clients’ users and their customer journey. Our research helps our clients understand their users’ needs and wants, often uncovering opportunities that more traditional modes of research leave undiscovered.
By asking the right questions and using the right approach OXD develops strategies that can actually inform and drive design choices. But we don’t leave our clients at strategy and design. We also deliver—helping them build and maintain their digital services.