Insights

OXD line drawing of a woman pulling a rope on a pulley with a curtain partially open
Government Consulting, Human-Centred Design, Service Design

Canada’s AI strategy asks for trust it hasn’t earned

Canada’s new AI strategy treats trust as a prerequisite. VP and Partner Gordon Ross asks where that trust is supposed to come from, when the strategy says little about where AI will operate: inside public services Canadians didn’t choose and can’t inspect.

Hand-drawn Mona Lisa in a frame, duplicated three times
Human-Centred Design, Service Design, Technology Solutions

The most excited I’ve been since my first job

A conversation with James Byun, Art Director and Senior UI Designer at OXD, on judgment, responsibility, and what gets lost when the grind disappears.

OXD Illustration of a person standing at the edge of a cliff facing a wide gap where the other side is unreachable
Digital Services and Products, Digital Transformation and Innovation, Government Consulting, Human-Centred Design

AI is reshaping entry into software development

Our Director of Software Development, Steve Ly, explores a paradox facing the software industry: we’re automating away the entry-level work that builds expertise, but we haven’t figured out what replaces it.

Separate coloured bands in green, blue, pink representing Desirability, Feasibility, and Viability entering a prism to form a single white beam
Digital Services and Products, Digital Transformation and Innovation, Government Consulting, Human-Centred Design, Management Consulting, Service Design, Technology Solutions

Balancing desirability, feasibility, and viability in public service design

Across countless public sector projects, Sara Redpath, OXD’s Sales Director, has seen the same challenge: navigating continuous tension between desirability, feasibility, and viability. In this article, she explores why government digital services often struggle with this balance—and how human-centred design can help.

OXD illustration of varying picture frame types to represent the concept of Frame Creation
Government Consulting, Human-Centred Design, Service Design

How Frame Creation can inspire innovation

Our Director of UX and Service Design, Jacqueline Antalik, shares a practical framework for breaking through reactive problem-solving patterns in complex public sector organizations.

OXD illustration of a grid of blue dots on a darker blue background with lines connecting some of them to represent the concept of generative AI
Digital Transformation and Innovation, Government Consulting, Human-Centred Design, Technology Solutions

Software for the generative age: Building around non-deterministic systems

Steve Ly, our Director of Software Development, interviews Diego Ramirez, one of our Software Developers, to discuss the practical realities of building around non-deterministic systems.

A grid of light and dark blue circles on a solid dark blue background. The circles on the left are a uniform color, which then shifts to a mix of lighter and darker shades toward the right in a non-uniform pattern.
Digital Transformation and Innovation, Government Consulting, Human-Centred Design, Service Design, Technology Solutions

Software for the generative age: Designing for non-determinism

How do you design great user experiences when AI gives different answers every time? Steve Ly, our Director of Software Development, interviews Jacqueline Antalik, our Director of UX and Service Design, about shifting from predictable design to systems that embrace uncertainty.

OXD illustration representing concept of using AI to modernize legacy systems with two people and a bunch of AI symbols and ellipses
Digital Transformation and Innovation, Government Consulting, Human-Centred Design, Technology Solutions

Why AI alone won’t modernize your legacy system

If large language models (LLMs) can write code, can they read an old codebase and convert it into a modern application with minimal human effort? Our Director of Software Development Steve Ly discusses six reasons why the “auto‑modernize” tool doesn’t exist.

OXD illustration of two people at a table that has different charts laid out
Digital Services and Products, Digital Transformation and Innovation, Human-Centred Design

Beyond components: How design principles transform design systems

Our Creative Director Wil Arndt explores how design principles serve as navigational tools that transform design systems from collections of components into strategic assets that drive successful digital transformation.

OXD illustration of two people in hardhats reviewing sheets on clipboards
Digital Services and Products, Human-Centred Design

User interface and UX in industrial manufacturing simplify complex systems

Lead Designer James Byun shares insights into how UI/UX design is reshaping the industrial manufacturing landscape, turning complex systems into user-friendly tools.

OXD illustration of a person lifting the edge of browser to see what's underneath
Digital Services and Products, Human-Centred Design

A day in the life of the QA Engineers at OXD

Discover how OXD ensures great user experiences that meet our clients’ highest standards. Our QA team unveils how they work and the critical role they play in software development.

OXD illustration of six circles representing pie charts with different colours and amounts
Digital Transformation and Innovation, Government Consulting, Human-Centred Design, Management Consulting, Service Design

How you can use GBA+ for inclusive analysis in projects

Director of User Experience Jacqueline Antalik discusses the benefits of Gender-Based Analysis Plus (GBA+)—a tool that helps you see how different genders and diverse people experience policies, programs, and services.

OXD illustration of a browser with three warning and error symbols
Digital Services and Products, Human-Centred Design, Technology Solutions

QA testing is worth the cost now to reduce risks later. Here are five reasons why.

Some companies try to streamline by leaving QA off, but at OXD we recognize that this approach is risky, and in the long view, costly. Our QA Manager explains why including QA testing in your digital project is worth the cost.

OXD illustration of a hand holding a Thank You giftcard
Human-Centred Design, Service Design

Should you compensate research participants?

OXD UX Designer Hitomi Yokota explores the question, “Should we compensate research participants?” We believe it’s not only essential, but also an ethical requirement.

OXD illustration of two people under an umbrella with rain drops
Digital Services and Products, Human-Centred Design, Service Design

How to conduct design research with compassion

In the wake of personal tragedy, designer Jacqueline Antalik practices deeper patience and compassion for research participants.

Digital Transformation In Government Hero Image with paper planes flying and one breaking away in shades of purple
Digital Transformation and Innovation, Government Consulting, Human-Centred Design

Digital Transformation in Government

OXD spoke with senior managers and director-level public servants across Canada for their perspectives on Digital Transformation.

OXD illustration of 3 bars on a triangular pivot/scale with a ball weighing down one of them
Digital Services and Products, Human-Centred Design, Technology Solutions

Three common content migration mistakes, and how to avoid them

Reap the benefits of a successful content migration with these three recommendations.

OXD illustration of a computer monitor with shapes
Digital Services and Products, Human-Centred Design, Management Consulting

Your website is not your brand

OXD’s Design Director Kallie Ashenden discusses the importance of a holistic brand approach when it comes to your website.

A toddler using an ipad with OXD shapes floating from the screen
Digital Services and Products, Human-Centred Design, Technology Solutions

Toddler-first usability testing

Four observations made from watching a two-and-a-half-year-old use an iPhone.

remote user research concept illustration of zoom call with man and post-it notes
Digital Services and Products, Digital Transformation and Innovation, Government Consulting, Human-Centred Design, Management Consulting, Service Design

How to broaden your reach and reduce participant barriers with remote user research

UX Designer Winnie Ho shares how we worked out some of the kinks encountered with remote user research and virtual engagement.

OXD illustration of a group of diverse people looking around at each other
Human-Centred Design, Management Consulting

An Agile approach to an anti-racist and inclusive workplace

How do we understand and meaningfully address our part in perpetuating systemic racism? What does it mean to create an anti-racist and inclusive workplace environment?

OXD illustration of a person running on a treadmill with a computer on a desk ahead
Digital Transformation and Innovation, Government Consulting, Human-Centred Design, Management Consulting

Digital Transformation as an endurance sport

An OXD Service Designer draws parallels between their experience with endurance sport and their work in digital transformation initiatives with government.

a group of people seated in a room listening
Government Consulting, Human-Centred Design, Management Consulting, Service Design

The Indigenization of policies and services in BC: lessons from Te Ao Māori

Reflections on working in the public sector and how British Columbia can move towards the systemic Indigenization of policies and services.

Photo of two people reviewing a document on a white board
Government Consulting, Human-Centred Design

Design for Policy: Bringing a design thinking approach to TransLink’s Fare Review process

TransLink partners with OXD’s Service Design team to understand customer experiences during their Transit Fare Review.

OXD illustration of 4 rectangles and then X's and O's with arrows in purples and whites
Government Consulting, Human-Centred Design, Service Design

Navigating the PIA process in the BC provincial government

An OXD Service Designer reflects on their experience working with the BC Government and offers six tips to make your privacy impact assessment process easier to navigate.

Banner that has hand-written "Welcome Back" with a cat drawing hanging up in an office
Human-Centred Design, Management Consulting

Gratitude in the workplace

Can a simple thanks lead to greater happiness and engagement at work? Jacqueline Antalik, our Director of User Experience, explores the question.

Designing Together by Dan Brown book cover, effective collaboration
Digital Services and Products, Human-Centred Design

Improving collaboration and design outcomes with empathy

Senior UX Designer Dave Kachman shares his key takeaways from Designing Together, by Dan Brown, including fundamental concepts that are applicable in almost any situation (not just design) to improve collaboration and navigate successful conflict.