Canada’s new AI strategy treats trust as a prerequisite. VP and Partner Gordon Ross asks where that trust is supposed to come from, when the strategy says little about where AI will operate: inside public services Canadians didn’t choose and can’t inspect.
Across countless public sector projects, Sara Redpath, OXD’s Sales Director, has seen the same challenge: navigating continuous tension between desirability, feasibility, and viability. In this article, she explores why government digital services often struggle with this balance—and how human-centred design can help.
How do you design great user experiences when AI gives different answers every time? Steve Ly, our Director of Software Development, interviews Jacqueline Antalik, our Director of UX and Service Design, about shifting from predictable design to systems that embrace uncertainty.
Being the parent of an injured child forced Gordon Ross, OXD Vice President and Partner, to reconsider how a service designed equates to a service experienced. Here are his impressions on the collision of time, infrastructure, and identity across an unexpected summer healthcare journey.
Director of User Experience Jacqueline Antalik discusses the benefits of Gender-Based Analysis Plus (GBA+)—a tool that helps you see how different genders and diverse people experience policies, programs, and services.
UX Designer Winnie Ho shares how we worked out some of the kinks encountered with remote user research and virtual engagement.
