OpenRoad acquires creative agency Mod7

Photo of OpenRoad+mod7 logos in white

Today is a big day for OpenRoad. I am excited to announce our acquisition of Mod7 Communications Inc. We've partnered with Mod7 on many projects over the years and now they're part of the OpenRoad team. You could say that we've been dating for a long time, and now it's time to get married.

Wil Arndt will be joining OpenRoad as our new Creative Director. I've known Wil for many years and have worked alongside him on projects for clients such as Pokémon, The World Bank, Electronic Arts, and TReO. There are very few people that bring together a great sense of design, the ability to articulate a creative vision, and empathy for the user like he can.

For OpenRoad, this means we now have a lot more creative brain power. We can now provide a complete end-to-end experience, covering all aspects of strategy, user experience, visual design, development, and ongoing continuous improvement under one roof. This means digital experiences that are well built, easy to use, and visually stunning. It also means we have more awards than we know what to do with (seriously - over 150! Where are we going to put them all?)

For ThoughtFarmer it means an increased focus on visual design for our clients. Beautiful intranets are just as important as compelling public websites and this will allow us to improve the product and continue to deliver stunning custom designs for our clients.

Please join me in welcoming our new Creative Director Wil Arndt, designer Daryl Claudio and developer Tyler Egeto. I have the utmost respect for the business and the team Wil has built, and I can't wait to see what we can accomplish together. I'm looking forward to introducing you to Wil and his team and letting you see them in action on your next project.

Here's to the future!

Darren Gibbons, President

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