Creative Director Wil Arndt presents at DesignThinkers 2024 conference in Vancouver

Wil Arndt, our Creative Director at OXD, will present a lightning talk, “Subjectivity Slayer—Hacking Your Brand with UX Tactics”. Join Wil as he demonstrates how UX methods helped the process we used for our OpenRoad to OXD rebrand. In just ten minutes, you’ll learn innovative approaches like the (somewhat fictional) Descriptive Facet Analysis, the (very real) Brand Personality Workshops, and a practical toolkit designed to build alignment among designers and non-designers alike. Wil also shares how we whittled 3,839 names down to one—and reached consensus across the company. 

As a previous attendee, Wil is thrilled to contribute as a speaker, engaging with his local design community.

We’re honoured to be among the many wonderful speakers, practitioners, and thinkers heading to Vancouver to participate in the DesignThinkers 2024 Conference, presented by RGD. Whether you’re a brand, UX, or design professional, or an enthusiast of those fields of practice, Wil would love to see you there May 28-29th.

Don’t miss out! Learn more about the conference and secure your tickets today to connect with leading design thinkers like Wil.