Our Work

Business Insights

Our Business Insights help organizations understand their customers better, think strategically, and make informed business decisions.

Research to help organizations actually design the right things.

In a market saturated with quantitative research, we offer qualitative research insights that inform strategic decisions. Our insights allow our clients to redesign their service experience, uncover new business opportunities, and make new experiences possible.

Our clients rely on the same proven design research, service design, and ethnographic research principles we apply in our digital projects to help them evaluate new opportunities. They benefit from a rich understanding of their audience, and can validate the viability of proposed approaches. Our Business Insights service sharpens strategic thinking, helps minimize uncertainty, and allows our clients to manage complexity.

​Emily Carr University of Art + Design
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Business Insights, Website Development

​Emily Carr University of Art + Design Website Redesign

​Emily Carr University of Art + Design
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Business Insights, Digital Transformation

​Emily Carr University of Art + Design Digital Audit

​The Pokémon Company International
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Business Insights, Digital Service Design, Digital Transformation

​Pokémon Website Localization

BC Family Justice Innovation Lab
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Business Insights

Youth Voices

TransLink
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Business Insights

TransLink Customer Experience Research

OpenRoad is now OXD.

After 23 successful years as OpenRoad Communications, we’ve made some changes. We’ve got a new name and new website, but we’re still the same people you know, focused on using research, strategy, design, and technology to make new experiences possible.

Learn more about the rebrand

Continue to the new website

Because of some of the advanced techonologies we're using, the site currently isn't ready to use in Internet Explorer.

We're working on improving that experience,but in the meantime if you're able to use Chrome, Safari, Firefox or Microsoft Edge, we encourage you to do so.