Our work

Business Insights

Our Business Insights help organizations understand their customers better, think strategically, and make informed business decisions.

Man in full suit sitting on a wood bench

Research to help organizations actually design the right things.

In a market saturated with quantitative research, we offer qualitative research insights that inform strategic decisions. Our insights allow our clients to redesign their service experience, uncover new business opportunities, and make new experiences possible.

Our clients rely on the same proven design research, service design, and ethnographic research principles we apply in our digital projects to help them evaluate new opportunities. They benefit from a rich understanding of their audience, and can validate the viability of proposed approaches. Our Business Insights service sharpens strategic thinking, helps minimize uncertainty, and allows our clients to manage complexity.

Legal Aid BC
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Business Insights, Digital Service Design, Digital Transformation, Technology Consulting, Website Development

Legal Aid BC Digital Transformation Portfolio

OpenRoad Communications
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Business Insights, Website Development

OXD Brand Strategy and Identity

​Emily Carr University of Art + Design
White mobile phone showing Emily Carr homepage over a pink angled background

Business Insights, Website Development

​Emily Carr University of Art + Design Website Redesign

​Emily Carr University of Art + Design
Photo of Emily Carr student painting a canvas

Business Insights, Digital Transformation

​Emily Carr University of Art + Design Digital Audit

​The Pokémon Company International

Business Insights, Digital Service Design, Digital Transformation

​Pokémon Website Localization

BC Family Justice Innovation Lab
Photo of youth doing BC Innovation Youth Voices brainstorm

Business Insights

Youth Voices

TransLink team reviewing customer journey map

Business Insights

TransLink Customer Experience Research