OXD Business Insights service helps organizations understand their audience and make informed business decisions.
Research to help organizations actually design the right things.
In a market saturated with quantitative research, OXD offers qualitative research that drive design choices. Our insights allow our clients to redesign their service experience, uncover new business opportunities, and make new experiences possible.
OXD clients rely on the same proven design research, service design, and ethnographic research principles we apply in our web projects to help them evaluate new opportunities. They benefit from a rich understanding of their audience, and can validate the viability of proposed policies. Business Insights inform strategic thinking and help minimize or even eliminate uncertainty.