OpenRoad selected for ICBC website redesign

OpenRoad was recently selected to redesign and redevelop ICBC’s website. OpenRoad will be working throughout 2008 to re-launch the website with a new customer focus.

ICBC.com is a major channel for ICBC, providing important information to the drivers of BC about licensing, insurance, and road safety. OpenRoad will be collaborating with design and usability firms Karo Group and Performance by Design. The partnership brings together the best of information technology, visual design, and usability. The Insurance Corporation of British Columbia (ICBC) is a provincial Crown corporation established in 1973 to provide universal auto insurance to BC motorists. In addition, they are responsible for driver licensing, vehicle registration and licensing. ICBC insures BC’s 2.6 million motorists and employs over 5000 people province-wide.