In December 2006, Hip Digital launched an online music download store, developed for the Country Music Television Canada. The online music download store allows audiences to preview, purchase and download music to their PCs and portable players.
OpenRoad provided custom software development services for Hip Digital’s music download service, building on a robust Microsoft .NET architecture. Downloads utilize MP3 and Windows Media Audio (WMA) formats including Digital Rights Management (DRM) protected versions of popular songs.
The CMT.CA Music Store is a natural extension of the specialty television network As Canadian country music fans’ premier destination for music downloads, the CMT.CA Music Store catalogue contains hundreds of thousands of songs offering a vast selection of music downloads, streamed music samples, artist information and recommendations. The Store provides access to music from all of the major records labels and hundreds of independent labels. Based in Canada, the CMT Music Store is operated by Hip Digital Media Inc.