OpenRoad’s “Creative That Goes Deep” campaign receives the Excellence Award
The OpenRoad team is proud to be recognized by the Videographer Awards for our Creative That Goes Deep campaign. This video campaign won the Excellence Award—the highest distinction from the awards organization. For 22 years the Videographer Awards have evaluated submissions from around the world and across industries, with this year’s submissions spanning 65 categories. Other winners include Microsoft, BCIT, No Kid Hungry, and more.
Exceeding industry standards
The Videographer Awards judges are members of the Association of Marketing and Communication Professionals (AMCP). This impartial third party is comprised of marketing and communications professionals with much success and experience working with video. Judges evaluate entries on their ability to capture an event or communicate a message. Entries that exceed industry standards and given the Award of Distinction. Works that exceed industry standards and communicate their desired message exceptionally receive the Award of Excellence.
Creative that goes deep
The Creative That Goes Deep video campaign was designed to showcase some of the work our Creative Services team has done in recent years. We published three videos on Twitter to send potential buyers of creative services to our website, where they could learn more about our work with Emily Carr University and Honeywell. The page was designed to demonstrate our ability to make beautiful, creative, usable, and responsive designs through the experience of the site itself. Together the video ads won the Excellence Award in the Marketing category.
The first video features one of our projects for Honeywell, where we built an industrial tool that’s as easy to use as a consumer application. For this project we used collaborative design to make the complex understandable. The other videos feature work for Emily Carr University and the BC Milk Producers Association. These projects included competitive scans and ideation workshops ahead of branding and website redesigns.
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