Checking out Hyperlapse — The newest video technology from Instagram.

On Tuesday Instagram launched their new app, Hyperlapse. In true Instagram style, Hyperlapse aims to remove all the complexity from taking amazing looking time-lapse-style videos.

High-quality time-lapse videos often require rigs, dollies, and tri-pods, not to mention expensive cameras. But using some interesting image stabilization techniques, the Instagram team developed a way to compensate for the photographer’s shaky grip, resulting in an impressive picture that’s clean and smooth.

Of course, our design team couldn’t wait to try it out, so we created a hyper lapse of our office space and surrounding neighbourhood.

Hyperlapse created by: Wil Arndt, Daryl Claudio, James Byun

So… what’s our verdict?

First of all, it’s fun and impressive. It’s easy-to-use and lets you take great personal videos you can share on Instagram.

From a professional standpoint, while it’s not quite the same quality as a high-grade camera, it’s a great tool for prototyping and rapid experimentation. We can see it used for test shots, scouting locations, and making high-quality proof-of-concepts before bringing in the expensive production equipment.

We’re really looking forward to seeing the Instagram community take hold of the technology and run with it. Our prediction: Expect interesting things.