The web analytics practice involves more than reporting on what happened, it’s about distilling valuable insights and turning them into strategic action plans. The Certified Web Analyst (CWA) program seeks to recognize these forward-thinking analysts, with a standardized professional designation.
We are proud to announce that Bryan Robertson, our Analytics and Performance Measurement Practice Lead, is now one of 136 Certified Web Analysts worldwide and one of only three in Vancouver, BC.
Launched in 2010 by the Digital Analytics Association, the Certified Web Analyst designation is relatively new. Candidates must meet education and industry experience thresholds before applying to write the exam, which has only 50% pass rate. Equipped with over 16 years of experience in the internet industry, and a B.A. in Communications, Bryan recently wrote his exam on the Microsoft campus, in Redmond, WA.
Following his exam, Bryan took in the Seattle Predictive Analytics Symposium. Featuring keynote speakers from Microsoft and Adobe, and a theme of “Moving up from Reporting”, the symposium sought to move beyond simple storytelling, and accurately predict “how” and “what’s next”. Key areas of discussion included predictive marketing, media-mix modeling, real-time reporting, segmentation and data visualization.