Please don’t change! Redesigning

BC Chapter of the American Marketing Association logo
OpenRoad VP Gordon Ross and Mountain Equipment Co-op Web Marketing Manager George Weetman headlined the BCAMA Speakers Series on November 24, 2010 with their talk on redesigning Mountain Equipment Co-op's e-commerce website.

Entitled "Please don't change! Redesigning and keeping the customer at the centre of your website redesign" Gord and George discussed the many trials and tribulations associated with large scale website redesigns.

About the talk

Mountain Equipment Co-op has been a leader in providing great gear, clothing and services to its over 3 million members for nearly 40 years. MEC recently undertook an ambitious website redesign project, even though its current website had strong customer satisfaction scores, there was no major brand updates driving a need to change and the industry trend was moving away from “the major redesign” towards small optimizations. Learn why MEC chose to redesign its site, how they managed the redesign process and how the site has performed following the re-launch. Join MEC’s Web Marketing Manager George Weetman and OpenRoad’s Vice President Gordon Ross for this breakfast presentation.

About George Weetman
Web Marketing Manager, MEC

As the Web Marketing Manager for Mountain Equipment Co-op, Canada’s leading outdoor retailer and largest co-operative, George has been driving the company’s digital strategy for the past several years. With as a focal point, his responsibilities include e-commerce, online merchandising, user experience, search engine and email marketing as well as social media engagement. George holds a BA in Geography from UBC and is an active member of and the International Internet Marketing Association.

About Gordon Ross
Vice President, OpenRoad

As Vice President and Partner at OpenRoad, Gordon Ross has helped businesses, governments and crown corporations discover how to utilize the web to communicate, collaborate and transact for over 15 years. Gordon's interdisciplinary approach makes him a natural fit for web projects by blending strategic insight, user experience design and technical know-how. His professional experience includes leading large-scale website and intranet strategy, design and development projects for clients like BC Hydro, the City of Vancouver, Government of BC, ICBC, Mountain Equipment Co-op, the Vancouver Public Library and the International Finance Corporation a division of the World Bank.